SEAS DREAM Lab

SEAS DREAM Lab

Your Space to Create

Your Space to Create

The UB DREAM Hub is all about hands-on learning, innovation, and collaboration. It’s a space where students can build skills, work on exciting projects, and connect with others. But when I started working with the Hub, it was clear that not enough people knew about it, and it wasn’t living up to its full potential.


The big question from stakeholders—faculty, student leaders, and the university team—was: how can we get more students excited about the Hub? 

Company

University at Buffalo - Experiential Learning

Services

Visual Design

Branding & Marketing

Industries

Education

Duration

Nov 2022- Present

When I joined the UB DREAM Hub, it was clear we had an incredible space for experiential learning, but the brand needed a boost. The challenge?


Awareness: Many students didn’t know what the DREAM Hub offered.


Engagement: Event attendance and social media engagement were lower than expected.


Identity: The brand didn’t feel cohesive across platforms.

Challenge

When I joined the UB DREAM Hub, it was clear we had an incredible space for experiential learning, but the brand needed a boost. The challenge?

Awareness: Many students didn’t know what the DREAM Hub offered.

Engagement: Event attendance and social media engagement were lower than expected.

Identity: The brand didn’t feel cohesive across platforms.

Challenge

Strategy

Strategy

To tackle these challenges, I created a step-by-step strategy:


Brand Refresh: Develop a unified visual identity that reflects the DREAM Hub’s mission.


Content That Clicks: Share stories, updates, and events that resonate with students.


Engagement First: Build a stronger connection with the audience through social media and in-person interactions.

Strategy

Strategy

To tackle these challenges, I created a step-by-step strategy:


Brand Refresh: Develop a unified visual identity that reflects the DREAM Hub’s mission.

Content That Clicks: Share stories, updates, and events that resonate with students.

Engagement First: Build a stronger connection with the audience through social media and in-person interactions.

Challenge

When I joined the UB DREAM Hub, it was clear we had an incredible space for experiential learning, but the brand needed a boost. The challenge?


Awareness: Many students didn’t know what the DREAM Hub offered.

Engagement: Event attendance and social media engagement were lower than expected.

Identity: The brand didn’t feel cohesive across platforms.

Solution

To tackle these challenges, I created a step-by-step strategy:


Brand Refresh: Develop a unified visual identity that reflects the DREAM Hub’s mission.

Content That Clicks: Share stories, updates, and events that resonate with students.

Engagement First: Build a stronger connection with the audience through social media and in-person interactions.

What I Accomplished

What I Accomplished


  • Visual Identity Overhaul:
    I refreshed the branding with consistent colors, fonts, and graphics that gave the DREAM Hub a professional yet approachable vibe. Think bold, dynamic, and fun—just like the students we wanted to attract!


  • Social Media Glow-Up:
    I revamped our Instagram strategy by focusing on interactive content: polls, quizzes, and behind-the-scenes posts. These changes didn’t just look good—they worked! We saw a 130% increase in engagement.


  • Event Marketing:
    I created targeted campaigns to promote workshops, tours, and discussions. By tailoring our messaging to students' needs and interests, we boosted event attendance by 30%.


  • Collaborations:
    I partnered with student organizations to cross-promote events and build buzz. This not only expanded our reach but also strengthened the sense of community.

  • Visual Identity Overhaul:
    I refreshed the branding with consistent colors, fonts, and graphics that gave the DREAM Hub a professional yet approachable vibe. Think bold, dynamic, and fun—just like the students we wanted to attract!


  • Social Media Glow-Up:
    I revamped our Instagram strategy by focusing on interactive content: polls, quizzes, and behind-the-scenes posts. These changes didn’t just look good—they worked! We saw a 130% increase in engagement.


  • Event Marketing:
    I created targeted campaigns to promote workshops, tours, and discussions. By tailoring our messaging to students' needs and interests, we boosted event attendance by 30%.


  • Collaborations:
    I partnered with student organizations to cross-promote events and build buzz. This not only expanded our reach but also strengthened the sense of community.

User Personas

User Personas

This audience analysis identifies four key groups: current students, prospective students, industry partners, and faculty/staff. These groups are all passionate about engineering and want content that shows off new ideas, career opportunities, and ways to get involved.


They need regular updates about events, student projects, and networking chances that match their interests and goals. Content that highlights student success, builds connections, and keeps everyone informed about what's happening in the SEAS department will be the most effective.

This audience analysis identifies four key groups: current students, prospective students, industry partners, and faculty/staff. These groups are all passionate about engineering and want content that shows off new ideas, career opportunities, and ways to get involved.


They need regular updates about events, student projects, and networking chances that match their interests and goals. Content that highlights student success, builds connections, and keeps everyone informed about what's happening in the SEAS department will be the most effective.

Advertising Graphics

Advertising Graphics

Advertising Graphics

Workshop Weekly Schedule template

Workshop Weekly Schedule template

Workshop Weekly Schedule template

Workshop Advertising Template

Workshop Advertising Template

Workshop Advertising Template

Merch & Department Report

Merch & Department Report

Merch & Department Report

SEAS DREAM Lab

Your Space to Create

Company

University at Buffalo - Experiential Learning

Services

Visual Design

Branding & Marketing

Industries

Education

Date

Nov 2022- Present

The UB DREAM Hub is all about hands-on learning, innovation, and collaboration. It’s a space where students can build skills, work on exciting projects, and connect with others. But when I started working with the Hub, it was clear that not enough people knew about it, and it wasn’t living up to its full potential.


The big question from stakeholders—faculty, student leaders, and the university team—was: how can we get more students excited about the Hub? 

salmamnurse@gmail.com

salmamnurse@gmail.com

© Salma Nurse 2024

© Salma Nurse 2024

↑ Back to top

↑ Back to top

  • Let's work together

All projects

↑

Last project

All projects

↑

Last project

All projects

↑

Last project

All projects

↑

Last project

  • Let's talk