A designer building tools

A designer building tools

A designer building tools

that work when…

that work when…

that work when…

I design products that make complicated things feel simple and keep users coming back. Cognitive science background. Shipped across 3+ universities.

I design products that make complicated things feel simple and keep users coming back. Cognitive science background. Shipped across 3+ universities.

I design products that make complicated things feel simple and keep users coming back. Cognitive science background. Shipped across 3+ universities.

USERS CAN'T

USERS CAN'T

USERS CAN'T

I'm Salma Nurse

I'm Salma Nurse

I'm Salma Nurse

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Multi-University Platform Livetime - Product · 2026
Dream HUBUniversity at Buffalo - Social Media Manager · 2024
Food Redistribution Platform Platedrop - Product Designer · 2026
Student Marketplace Campus Collect - Product Designer · 2025

I'm a UX designer with a background in cognitive science — which means I design around how people actually think. I've shipped products for students navigating complex institutions, built systems that made cross-functional teams actually work, and designed for users who would leave in ten seconds if something didn't make sense immediately. That's the standard I hold myself to.

I'm a UX designer with a background in cognitive science — which means I design around how people actually think. I've shipped products for students navigating complex institutions, built systems that made cross-functional teams actually work, and designed for users who would leave in ten seconds if something didn't make sense immediately. That's the standard I hold myself to.